How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
نویسندگان
چکیده
School of Management, Northwestern University (e-mail: eric-anderson@ northwestern.edu). Nathan M. Fong is a doctoral student (e-mail: nfong@ sloan.mit.edu), Duncan I. Simester is NTU Professor of Management Science (e-mail: [email protected]), and Catherine E. Tucker is Douglas Drane Career Development Professor in IT and Management and Assistant Professor of Marketing (e-mail: [email protected]), MIT Sloan School of Management, Massachusetts Institute of Technology. The authors thank the anonymous retailer that generously provided the data used in this study. This article has benefited from comments by seminar participants at Duke University, the Kellogg Graduate School of Management at Northwestern University, Massachusetts Institute of Technology, and the 2006 Marketing Science conference. Pradeep Chintagunta served as associate editor for this article. ERIC T. ANDERSON, NATHAN M. FONG, DUNCAN I. SIMESTER, and CATHERINE E. TUCKER*
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